Brand your Blog.
A little branding tip from Laura at Six Apart: instead of the generic TypePad logo, extend your micro-ISV's brand by creating and using a favicon.ico.
Once you've created your micro-ISV's favicon.ico, upload it to your Home directory at TypePad and people will see it in their browsers from then on, both in the address bar and in the tab (FireFox).
Three quick other things to mention about this: they make your site stand out in bookmarks, a variation of this trick might work with other blogging engines, and you should use the same favicon.ico for your micro-ISV's main web site.
(Technorati tags: Micro-ISV)