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December 2005

December 29, 2005

Dealing With But Befores

One of the nasty little things we tend to forget when working on or with PC's is the sheer number of But Befores lurking out there for an opportunity to completely screw up our plan for the day. Don't recognize But Befores? Sure you do:

  • You come back from vacation, turn on your PC and then wait 20 minutes while Windows, your anti-virus, spyware, Adobe reader, firewall, printer, digital camera software and who knows what else get into a catfight over who gets their updates first.
  • You want to update your web site, so you start researching how to. The next thing you know, you've descended into a boiling pot of CSS, XHTML, strict, loose and wiggly compliance that leads you to ordering 3 (more) web site design books and shelving the whole project for a week.
  • You promise you're significant other you'll burn a CD of the Thanksgiving pictures to take to the family gathering, and a hour before you have to go, you sit down to burn that disk. Only, you haven't updated Adobe Photoshop Elements 3's catalog for six months, and as you try to do that, something goes wrong and the catalog has to repair itself, and it's time to go, now.

But Befores are like coral heads just under the water's surface, waiting to rip a nice big hole in your plans.

There's no easy way to tell if you're moving towards a But Before - that's what makes them such a pain. So the only advice I can offer is:

  • Learn to recognize But Befores. If you suddenly realize there's a whole other set of tasks that need to be done before you can complete a given task, stop, assess what you have to do, and acknowledge you have an issue to deal with.
  • Scope out the But Before. You may not know what you need to know, but you can at least make a rough estimate of the steps you need to take to deal with the But Before. Make that estimate.
  • Is it worth it? When the time costs of a task suddenly soar, is it still worth it? Maybe yes, maybe no; but this is a question you have to ask.
  • Finally, Is it Renegotiation Time? Can you still get what you've promised done by that date? If so, good for you. For the rest of us, it's time to renegotiate that deadline with our boss, or client or spouse.

December 26, 2005

Your Best Year Yet!

For people like me, this week between Christmas and New Years is their secret, strategic weapon in Getting Things Done. It's good time to do three things, and I've three practical recommendations for you.

Looking back and Lessons Learned.

Okay, you've just about made it through 2005. What do you have to show for it? New, better, more friends, experiences, memories and money? Or 525,600 minutes you'd rather forget? Getting things done if they don't matter doesn't count.

Take a half an hour and tally up this year and what you accomplished: Column A is for bullet-pointing the things, people and experiences that made a difference in your life. Column B is reserved for the differences you made in other people's lives, be it your family, friends, company or online communities.

Column C? That's reserved for the first dozen or so lessons 2005 taught you that spring to mind as you read the items in the first two columns. You'd don't have to meditate on crystals to know that life has lessons to teach you, and if you don't learn them, you get to repeat them until you do learn them. Best to make up a cheat sheet based on 2005 than go into 2006 unprepared.

GTD Refresh

This week, grab a few hours to clean out your Getting Things Done process. That means at a minimum, make sure you've got Projects and Plans for what you're doing now, clean out all the crap from your My Documents, Outlook and paper folders, do a Weekly and a Monthly Review and think about what you want to do with your soon to be delivered bright and shiny new year.

Maybe that's planning New Years' Resolutions that are SMART (specific, measurable, achievable, realistic and timed). These resolutions have gotten a bad reputation in the MSM as proof positive we're all a bunch of good-for-nothing slackers: time to prove them wrong, pick 3 things you want to accomplish that will really make you feel better about yourself, and define how you get those 3 things done with SMART resolutions.

One last recommendation

If you are looking for a structured way of doing all this, I'd strongly recommend ordering from Amazon this book:

Your Best Year Yet! : Ten Questions for Making the Next Twelve Months Your Most Successful Ever

by Jinny S. Ditzler. This book is an excellent read, a great way to chart your course for the year ahead and more pragmatic than most of these kinds of books. I bought this book for 2000, had a great year, and then let it languish on a shelf until I started thinking about what I really want to get done in 2006.

December 23, 2005

A Wink and a Nod

As usual, MicroPersuasion is the what's new box of the Blogosphere. Today, a mention by Steve Rubel of a new tag seach engine, Wink, got me to a great GTD/IT blog, Life Beyond Code. If you are an IT person who needs some fresh viewpoint on time management, this blog is definitely worth your time.

I'm interviewing Steve later today early next year for my new book, Clear Blogging, and one question high on my list is how the hell does he keep up with so much of what's happening on the Internet and post so much about it!

Technorati tags: Wink, MicroPersuasion, micro-ISV, ClearBlogging

December 21, 2005

A quick bit of MIVR book news...

I just got word from Apress that besides being available at Amazon and a bookstore near you Jan. 9th, Micro-ISV: From Vision to Reality will be in ebook form that same day directly availabe from the publisher at http://apress.com/ecommerce/ebooklisting.html. I'm really glad to hear this, since the micro-ISV movement is not just in the U.S. or the U.K., it's worldwide.

December 20, 2005

Fragmented Markets are a micro-ISV's best friend.

Ian Landsman, founder of UserScape, has posted some of the best advice I've seen on what to look for and avoid when searching for your micro-ISV's market.

Highly recommended reading!

Link: Ian Landsman's Weblog � Blog Archive � 4 Rules for the Practical Entrepreneur.

December 19, 2005

The One Billionth Internet User is not like you.

For micro-ISV's and just about everybody else, adding the one billionth Internet user sometime this year has profound implications that Jakob Nielson does a great job of detailing today in this Link: One Billion Internet Users (Jakob Nielsen's Alertbox).

The Long Tail - that revenue-rich area for micro-ISVs - has become a very, very long tail indeed. As developers, we have a responsibility and a need to make our online (and desktop) applications more easily used and understood by our customers and customers to be, all over the world, not just in offices in the U.S. We micro-ISV's also have a great chance to build and sell Internet-based services and applications all over the world, for free.

As an American developer, its clear there are some major challenges ahead as the playing field continues to grow and the North American portion of the field looks smaller and smaller by comparison.

Too many plans equal none.

This weekend, I had a chance to catch up and clean out my various paper folders. I found the Marketing Plan I had written at the beginning of the year, the Marketing Plan I rewrote this summer when I could not find my first Marketing Plan, my notes on things to add to my Marketing Plan.

Do I have a Marketing Plan? No – I’ve got a mishmosh of plans, let alone what I have as Word files, outlines and .pdf docs spread amongst 3 pcs. Having just written a considerable number of pages about marketing for my book, here’s one Getting Things Done-centric point I should have added.

Too many plans is no plan at all. Have one master plan per objective and review it as part of your Weekly Review.

Whether it is marketing, development, a new line of business or a vacation (ha!), too many plans equals none. In fact it is worse than none: at least if you don’t have a plan you know it. With too many plans, the cognitive noise is enough to freeze you into inaction.

Here’s one of my New Year’s Resolutions: make a Task Appointment to create one definitive overarching master marketing plan for my micro-ISV, apply all the great stuff I learned doing my first book and stick to it.


December 17, 2005

TypePad and Reality

The TypePad outage this week was an unwelcome reminder that even web things sometimes fall down and go boom, and for all software companies enamored with software as a service over the web a cautionary tale.

It's one thing if a blogging service goes down. Could you imagine the damage if say two years from now we all get Microsoft Office as a web service and someone digging a trench makes an oopsie with a backhoe?

It's an unfortunate twist of human nature we've all seen played out time and time again:

1. "Oh, that could never happen here!"

2. "It" happens. The levees break, the backup hoses, the insulating foam becomes a projectile.

3. Bad, costly, painful, sometimes truly awful things consequences ensue.

4. "We will make sure that never, ever happens again!"

Rinse. Lather. Repeat.

Steve Rubel (Micro Persuasion) had an excellent post yesterday about an string of problems afflicting a Internet company, not Six Apart, but eBay, five years ago. eBay learned its painful lessons, and I'll bet Six Apart, the company behind TypePad, will be working very hard to make sure this kind of thing never happens again.

If only human nature were as easy to fix!

December 13, 2005

Micro-ISV Tip #19: The nine-year old Micro-ISV.

One question that often comes up in micro-ISVs circles is that once you’ve gotten your product out the door, what do you do for an encore? David Michael of DavidRM Software has been successfully selling, improving and growing his micro-ISV since 1996 through the sale of just one application: The Journal.

Recently, I talked to David for my forthcoming book, Micro-ISV: From Vision to Reality. Here’s the interview.

Q. Can you tell me a bit about the software or Web services or products your micro-ISV sells?

A. The Journal is journaling or diary software for Windows. Originally released in 1996, The Journal 4 is the most recent version. The Journal has evolved from a simple daily entry journaling program to be a robust personal organizer where people can store just about any information, in just about any digital form, text, images, objects of all types. Throughout the growth of the software, though, I’ve worked to keep it simple to use.

Q. Is revenue a) less than what you hoped, b) about what you predicted, c) exceeding expectations, or d) you’re going to buy a small Pacific island later this year? Can you share your sales per month?

A. For 2005, revenue has been about what I expected. Of course, I always strive to exceed my expectations. Summer was a bit sluggish, as it has tended to be over the past eight years, but sales always pick up again in fall and build towards January, historically our best month of the year.

Revenue for 2005 has averaged over $7,500 per month. Comparing the first eight months of 2005 to the same period in 2004, 2005 has seen a 32 percent increase in new sales. 2004 had a 41 percent increase in new sales over 2003.

Q. What has been the biggest surprise in getting your micro-ISV started?

A. Well...the first surprise came in 1996 when I realized my “learn Delphi” project interested other people, who found the software as useful as I did. Then there was the whole “people will pay me for this” period of amazement and wonder.

On the “nasty surprise” side of the aisle, there was the effect of this new income on my taxes. First while I was still working for another company full-time, and again when I went full-time working for myself. FICA (the so-called self-employment tax) can be painful if you don’t plan for it properly.
As sales began to trickle in, as I tried to be as professional as I could with this sudden new business venture, I realized that my computer science degree (of which I am still immensely proud) had been deficient in several areas, specifically, business management, accounting practices, marketing, and sales.

Q. Where are you based and where did you get your degree from?

A. I live in Tulsa, Oklahoma. I received my computer science degree from a local, private university (Oral Roberts University). I’ve been in Tulsa since 1996 and for 19 of the last 20 years.

Q. How have you marketed, and did you/do you have a marketing plan as such?

A. In the early days, the extent of my marketing was getting listed on Delphi pages and on shareware pages like ZDNet and Download.com (remember when they were separate sites?).

Over the years, though, I’ve tried to improve my marketing in a number of ways:

  •     Targeting a specific segment of the market (people who want to do traditional journaling on their computers).
  •     Building a Web site that has an ever-growing selection of articles about journaling, about how different people use the software, and about tips and tricks for using the software.
  •     I continue to pursue listings on software pages, though not so much as I did. Now the goal is more to have incoming links that get exposure. The growth of PAD has made this aspect much easier.
  •     Bidding on search phrases at Google and Yahoo.

I don’t have a single, cohesive marketing plan that I follow. Mostly [I have] a collection of things I want to achieve, and when a chance to achieve one of those comes up, I act on it (or try to).
My plan, such as it, is like what I mentioned for the Web page: try to accumulate good stuff and good decisions over time.

Q. What do you attribute both the success and the longevity of The Journal to?

A. I think that a big reason for the growth of The Journal over the years is that I listen to my users. This takes a few different forms:

  •     I make a point of responding to all customer support emails in less than 24 hours.
  •     I try to notice when a particular customer service question is becoming common. I use these to help direct new development and revisions and, of course, bug fixes.
  •     I take all user requests seriously and try to see how the request would fit into the software and how it could be used for more than what the user initially intends.

The Journal started out as a more convenient daily journal for myself. I had been using Microsoft Word for Windows since 1993. While Word provided an adequate solution to my main computer journaling goal (copy and paste; I’m not kidding; I hate having to retype anything), it was too general purpose to be an easy journaling tool. Because I made it a point to listen to my users from the beginning, though, that very personal design goal has been expanded into something I could never have created on my own.

In other words, The Journal is not just *my* vision of what journaling software should be. It’s the combined vision of over 7,000 people, accumulated over 9 years. I take a lot of the credit, of course, but I acknowledge my influences.

Another reason The Journal has been around so long is that I’ve never grown tired of working on it. That’s probably related to my using the software daily. I live in this software, tracking progress on my development projects, planning my week, writing articles for blogs, planning projects, writing books…everything. (I’m not the only one, either; I hear from users who say much the same thing.) As I use The Journal, I find new ways to extend it and sometimes recognize in a user’s suggestion something that has been bugging me, as well, and even see a possible solution.

Yes, I can talk on and on about The Journal.

December 12, 2005

Lessons Learned writing a Book.

Having finished one book (Micro-ISV: From Vision to Reality) and now starting another, I've learned a few lessons about bookwriting and large projects in general I think are worth passing on. These books are non-fiction; I don't pretend to know the ins and outs of setting scenes and writing dialog. But whether you plan to write a book, or just looking for some first-person advice on big long projects, hopefully these 5 tips will help.

#1 Write Every Day First.

Yes, before checking email, your RSS client or your favorite web sites. Before you fill your head with what other people have to say, you owe it to yourself and your future readers to write your words. We live in a world where attention deficit disorder isn't a disease, it's a way of life. Email, blogs, the web feed the disease and make the type of careful thought construction a book requires almost impossible. What I find works is when I'm ready to first sit down, I start a kitchen timer, mightily resist the urge to check email and blogs and start writing.

And yes, I mean every day. If you think you can cram and jam a book like you did when writing college term papers, you are kidding yourself and your book at best is going to mediocre. By writing every day, you effectively detail a chunk of your brain to working and improving the material you're writing. By writing everyday, you break a very large task into easy to do chunks, get into a rhythm and let good ideas percolate in between writing sessions.

#2 Keep a book log.

A really good way to track your writing, plan your interviews and get your source code or other files done is a book log. I use Excel - and you can download a copy here gratis - to track my daily book writing, list who I'm planning to interview and my efforts to get a hold of them and my non-manuscript extra bits.

Every day, I enter when I start writing, write, and enter when I'm done. Its a real feeling of accomplishment to see your hours piling up, and a real vaccination against the dreaded Writer's Block disease. If you don't see work being logged, its Red Alert time!

The more you want to interview someone for a book, the more likely that person is going to be very busy, and you will need to be very persistent. Persistent means follow up, and a log makes it easy to do that. One interview for MIVR took 6 weeks and a dozen emails to set up. But with my log, I could easily sort by Next Follow Up Date to ensure I did what I needed to do to get that interview.

I've found that most people, especially prominent people, are willing to help others out so long as are clear how you plan to use their words and ask good, well-thought-out questions. (See #3)

#3 Do your research, know your questions.

Something your friendly editor did not mention to you is even if your the world's expert on whatever you're writing about, your going to need at least an hour for research/thinking for every hour you write. Maybe more. In fact, if you are the world's expert, you're going to have to spend time thinking about how to explain your subject to someone who unlike you, isn't an expert.

A non-fiction book, by definition, is all about transferring knowledge from someone who knows what they are talking about (hopefully you) to someone who does not. When you start "uninternalizing" all that information, you've got to think and research through it.

If you're not the expert, but you're going to interview and expert, you've got to allow time to both get the basics down about the subject and to think through and write up the questions you want to ask. Nowadays, more and more interviews are done via email: well thought out questions make for really interesting answers.

#4 Cite your sources and credit others and use the net gingerly.

What's the foundation of a good book or a good blog? Credibility. There's no law that says you have to be anointed by a school, the media or anyone else as an "expert" or "prominent" before you start writing. But common sense (and common law) says you'd better come clean with your readers where you are getting your information, who your sources are and what they actually said.

One of the easiest traps to fall into, is thinking that just because it is on the web, it has to be true. At best, every web site, like everybody, has their own slant on the truth. Your job, when researching a book, is to apply your judgment to those slants, smack them together until the interesting bits fall out and keep your BS detector set on high.

When I learned to be a reporter in the last century, this was the stuff of Journalism 101: get the facts and get them straight and make sure their straight. The same principle applies to blogs as it does to dead tree media: double check your facts.

#5 Don't miss deadlines.

At least, don't miss deadlines if you want to see that book become a book. There's nothing like missing a deadline to turn your nice, warm cuddly editor into a crocodile with mean disposition and a toothache. The further into the bookwriting process, the more drastic the transformation and the negative repercussions.

There will be times when push comes to shove and you can't make a deadline. If you've been up front with your editors and let them know the second that nasty possibility became possible, and if you've been hitting deadlines up until that point, you probably will survive this close encounter of the unpleasant kind. Maybe. But publishing books is an industry: don't think for a moment your publisher who deals with this kind of crap day in and day out have patience for your version of my dog at my manuscript; they do not.

If you find yourself sinking, renegotiate your deadlines, chop what you can and hold for your second draft any problematically interviews you're still struggling to get.

Lastly, if you are thinking of writing a non-technical book, or getting heavily into the blogging scene, I strongly recommend you read Mike Gunderloy's set of 8 articles on writing. I did, before starting Micro-ISV: From Vision to Reality, and they saved my butt!


December 09, 2005

Spaceport New Mexico

British entrepreneur Richard Branson has chosen New Mexico for the launchpad of his planned space tourism flights, with flights to start in 2008.

New Mexico, with its high altitude, sunny climate and low population, has been pushing hard to make a name for itself as a center of space commercialization.

A lot of people, myself included, have been waiting 30+ years for this. Mercury, Gemini, Apollo - these programs returned manyfold every dollar put in to them. It's no exaggeration to say the computer you are reading this would not yet exist except for the technology developed during the Space Race.

Cost of each of the 5 spacecraft to be build? $200,000 each.

Call it, micro-Space Exploration!

Link: New Mexico to be Virgin space hub | CNET News.com.

Changes and Updates

There's been a few changes in my life of late and I wanted to bring readers of this blog up to date.

MasterList Professional - Expect a major update before Jan. 9th. Why the update?

  • Because checklists could be much more useful.
  • Because I finally have an approach to Outlook task integration that solves that issue once and for all.
  • Because customers and the market want faster and easier task creation and I've got a way to do that now.
  • Because shots of African wildlife is my thing, but should not be a mandatory part of what you see everyday in a commercial application. (Live and learn.)

Why Jan. 9? Because that's the day Micro-ISV: From Vision to Reality (MIVR) is in bookstores and on Amazon. I've written the book, and the able people at Apress are as we speak turning it into a real live book and really useful ebook. Which brings me to two other changes.

MymicroISV.com - this is a resource/information site I will be launching with the goal of helping any software developer who is ready to strike out on their own and start their own micro-ISV (micro Internet Software Vendor). Yes, MIVR's files and a lot more will be there. No, its not a competitor to either Brian Plexico's fine microisv.com (which occasionally I write for) or The Business of Software forum at Joel On Software. Those are both great forums, but I think there an unmet need for a site that digs into the resources, tools, best practices and techniques that work for starting and build micro-ISVs.

Speaking of The Business of Software at Joel On Software, I'm now the co-moderator, along with the Eric Sink. I'm honored - and hope to do what I can to maintain the really high quality of info/thought there. It was at the Business of Software forum I saw for the first time that maybe, just maybe, I didn't have to just write custom apps for companies the rest of my days and where I rekindled a love of writing from my old reporter days. Time to payback.

Speaking of writing, I'm at it again: I've signed a contract with Apress and started a second book, working title: Clear Blogging. Why another book on blogging? Because I think blogging is changing what we read, who we listen to, how we get ideas, jobs and change. This stuff is too important ignore, and I want to write a book that shows all those people outside of the blogosphere just why they should be joining the revolution.

Oh, and expect to see some major makeovers of this blog and my main site, safarisoftware.com. I've gotten the CSS bug after seeing what the Sydney Morning Herald has done and how Joel has redone his site.

Given all of the above, you can bet I'm even more interested in Getting Things Done and will be posting on that topic, especially on how GTD applies to living increasingly online. Suggestions welcome!

Squidoo's Value to viewers

Over at Joel on Software’s the Business of Software forum*, Dan added a post to the long thread I started about Squidoo a couple of days ago that raised a really good question:

Now -- WHY would I, as a viewer, want to go to Squidoo to look for stuff?
And if there is no viewing audience, why bother to post there in the first place?

In a word, time. Like you, I get 1440 minutes a day and (probably) like you I have too many things to do, read, and think about to fit.

Anything that saves me time is worth my attention.

Case in point. I've been tossing around the concept "the Long Tail" lately. I dimly remember reading about it, thinking this was the other piece (besides the Internet) of why micro-ISV's are the Next Big Thing in the software industry and by extension the society I live in.

So, I go over to squidoo, and lo and behold, there's this lens: http://www.squidoo.com/longtail/

Written by Chris Anderson, the guy who wrote the original article (and Wired's Ed. in Chief), here are his 5 top picks of his posts on the subject, a feed of the latest posts on the subject, and 10 posts from other people Anderson thinks really expand on this idea.

This is really good quality knowledge. There has been a lot written and posted about the Long Tail, and from one single web page, I’ve got really good information.

By way of comparison, I'll go over to Google and search for "Long Tail":

-14.6 million hits.

-Anderson's article.

-Lots and Lots and Lots of relevant web site/blog hits. Google wins again. In fact, I could read the first 99 hits before I get to long-tail boats in Thailand, which isn't what I want.

99 hits? 99 web sites and blogs? By the time I'm done my brain, which I need for other things today like work, will be so crammed with long tail information I'll be lucky if I remember what I meant to do today, let alone have any time to do it!

And therein lies the value. I can get a really good start with one single squidoo lens or I can drown in relevant information. Which is an improvement over pre-Google Internet when I would drown in irrelevant information, but drowning is drowning.


* I'm now co-Moderator of this major software business online community.


December 08, 2005

Why Squidoo matters to micro-ISVs

Yesterday I wrote I thought Squidoo.com was a hot opportunity for micro-ISVs.

Here's a for instance. Let’s say you are Andy Brice, whose U.K.-based micro-ISV sells PerfectTablePlan software. Good product, very narrow niche: its for doing seating plans at weddings, etc. Let's say Andy takes a shot at this Squidoo thing. He builds a lens about planning a wedding reception. He already has a bunch of links, knowledge and experience on this. He talks about his product too.

Now please resist the urge to snicker at table seating software: according to a quick Google I just did, "2.3 million couples wed every year in the US. That breaks down to nearly 6,200 weddings a day."

I wish I had that size market!

But, Andy has a problem - common to many micro-ISV's. They've solved one of those umpteen million problems the human race has come up with that make up the Long Tail, but no one knows that this solution exists.

By "buying" the problem at Squidoo through sharing his expertise, Andy would get a lot attention: much more than a micro-ISV usually gets. That attention would translate into increased sales, and the revenue generated by various links would not be bad either.

Knowing Andy a bit, he’s not going to do a half-assed job of it, or “reaggregate” a bunch of existing stuff in the hopes of making a quick spammy killing. He’ll do the right thing, and people planning weddings (or a couple dozen other things) will thank him for his efforts. They will like him, and on this topic, listen to him.

And that will be all he needs to move his micro-ISV up a big fat notch.

December 07, 2005

Squidoo's Value

An anonymous poster over at Joel on Software: the Business of Software, just ripped my heads up re squidoo into little squishy bits. They said:

Is it just me or do others "not get it"?

So this is a place to put yourself on a pedistle (sic) or stand on a soap box or something?  Here look at me and my ego, I'm just trying to sell product on my website, but I'll put up a few uninteresting, poorly thought-out tips so you find me!

Let me give you an example of what I see as the value in squidoo:


Now, I've been hearing about this sudoku thing off and on for the last couple of months. I've noticed sudoku books at my local Borders too.

I wanted to know: how do you play this game? Is there a windows version of it I can try and see if I get anything from this?

Off to Google I go: a hour later, I still don't have a clue how to play this game. Way, way, way too much info. How do you play the damn game!

I go to the lens above a few minutes ago: oh, there's a flash tutorial that the lensmaker, who knows all about sudoku found for me.

I work through the that tutorial. OK, now I get it! sudoku is like a crossword puzzle (I had thought it was like go or chess), I can actually get into this now!

Squidoo lenses are distilled knowledge. The lensmaker, self-appointed, offers up their take on the subject. It might be moonshine, bathtub gin or wood alcohol, but the ratings there tell you what others think of it. If its really good stuff (Acorn Sangiovese comes to mind), then I've just gotten the knowledge I was looking for, and I'm a happy guy.

If I get into this sudoku thing, I'll click through to one of the books this lensmaker recommends because 1) he answered my question, reduced my stress and seems to know a thing or two and 2) It doesn't cost me anything, so why not?

For micro-ISV's the value proposition is a golden opportunity to establish credibility about the product you sell, not flog it.

Keep in mind, squidoo has been a public beta for about 18 hours now... both it and the quality of the lenses I expect will improve greatly from here on out.

Micro-ISV tip #18: Squidoo is live - grab a lense now.

Last night, Squidoo went from private to public beta. This means that if you are micro-ISV, you should right now go there, sign up (free) and claim lenses relevant to your business.

Why? 1) Lenses are a way to promote discussion about your product, direct people interested in that topic to online resources and promote your business. 2) Your competitors, large and small are doing this right now!

Link: Squidoo Homepage.

Watch this blog for much more about Squidoo and micro-ISVs and Getting Things Done in the near future.


  • Who?
    Bob Walsh, (Author, managing partner of Safari Software, Inc. a micro-ISV)
    Exploring the intersection between Getting Things Done and building a micro-ISV.
    Live from Sonoma, California USA.
    Once or so a workday.
    Because there's a way to get everything done, I just know there is!
    Micro Internet Software Vendor, a self-funded startup company: See mymicroisv.com for information and resources.

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